With high school sports becoming less of a thing for more and more high schools across the nation, Dick’s Sporting Goods created their internal initiative called Sports Matter. The goal of Sports Matter was the create opportunities for communities across the nation by providing resource to keep youth and high school athletic programs running.
The sports matter initiative is a well-known commodity in the different communities across the nation but not influential in the social media space. It became a question of how to create brand awareness through creative content and messaging centered around the statistical facts of how youth sports will be affected the near future. I was tasked to help creative direct and produce creative materials that was motivational and statistic driven to be shared on Dick’s Sporting Goods social platforms.
Design: Hank Washington